Magical Midwinter Market Privacy Policy

1. Information We May Collect

We may collect information that identifies, relates to, describes, or could reasonably be linked to an individual. This may include:

Contact Information

Such as your name, email address, phone number, mailing address, social media handle, or other contact details you provide.

Ticketing and Transaction Information

Such as ticket purchases, event dates, ticket type, order number, payment confirmation, refund requests, attendance records, and related customer service information. Payment information may be processed by third-party payment or ticketing providers, and we may not directly store full credit card numbers.

Marketing and Communication Information

Such as newsletter signups, VIP list registrations, promotional code use, giveaway entries, survey responses, preferences, email engagement, and communications you send to us.

Vendor, Performer, Contractor, or Partner Information

If you apply to vend, perform, sponsor, collaborate, or provide services at Magical Midwinter Market, we may collect business contact information, application responses, tax or payment information where necessary, portfolio materials, insurance documentation, contracts, and related business records.

Event Participation Information

Such as your participation in quests, interactive experiences, house sorting, character interactions, games, surveys, contests, raffles, or other in-world activities. Some experiences may involve optional story-based participation, preferences, or choices you provide.

Photo, Video, Audio, and Likeness Information

Magical Midwinter Market is a public-facing immersive event. Photography, video recording, audio recording, livestreaming, press coverage, social media content, and promotional documentation may occur during the event. By attending, you understand that your image, likeness, voice, costume, participation, or presence may be captured in photography or video and may be used for event documentation, archival, promotional, marketing, press, social media, or other lawful business purposes.

Where required, we may seek additional consent for featured interviews, testimonials, staged promotional shoots, or other uses beyond general event documentation.

Website and Device Information

When you visit our website or interact with our digital content, we may collect information such as your IP address, browser type, device type, pages visited, referral links, approximate location, and interactions with our website, emails, or advertisements.

Cookies, Pixels, and Similar Technologies

We may use cookies, pixels, tags, analytics tools, and similar technologies to operate our website, understand visitor behavior, improve our marketing, measure ad performance, and personalize communications. These tools may be provided by third parties such as website hosts, analytics providers, email platforms, advertising platforms, or ticketing providers.

Publicly Shared Information

If you tag Magical Midwinter Market, Uroboros LC, our performers, vendors, partners, or event accounts on social media, or publicly post about the event, we may view, share, repost, or otherwise engage with that public content in accordance with the platform's terms and applicable law.

2. How We Collect Information

We may collect information:

• Directly from you when you fill out forms, buy tickets, sign up for emails, contact us, apply as a vendor, participate in promotions, or attend the event.
• Automatically through our website, email tools, cookies, analytics, pixels, or similar technologies.
• From third-party providers such as ticketing platforms, payment processors, email marketing tools, advertising platforms, social media platforms, event partners, sponsors, or vendors.
• From public sources, including public social media posts or publicly available business information.

3. How We Use Information

We may use the information we collect to:

• Provide, operate, and improve Magical Midwinter Market.
• Process ticket purchases, vendor applications, refunds, customer service requests, and event communications.
• Send event updates, confirmations, reminders, newsletters, promotions, announcements, and marketing communications.
• Manage guest experience, event operations, safety, security, capacity, ticketing, vendor coordination, performer coordination, and customer support.
• Administer contests, giveaways, surveys, promotions, loyalty offers, VIP lists, or early-access opportunities.
• Analyze website traffic, ticket sales, marketing performance, audience interests, and event operations.
• Develop future events, experiences, characters, merchandise, storylines, programming, and partnerships.
• Protect the safety, rights, property, and security of guests, vendors, performers, staff, partners, and Uroboros LC.
• Comply with legal obligations, contracts, insurance requirements, tax requirements, dispute resolution, or law enforcement requests.
• Prevent fraud, misuse, unauthorized access, or violations of our terms, policies, or agreements.
• Use photos, videos, audio, testimonials, and event documentation for lawful promotional, archival, press, social media, or marketing purposes.

We may also use aggregated or de-identified information for business planning, reporting, sponsorship materials, investor materials, market research, or future event development.

4. How We Share Information

We do not sell personal information in the traditional sense of exchanging your personal information for money. However, some privacy laws may define certain advertising or analytics practices as "sharing" or "sale" when cookies or pixels are used for targeted advertising. Where applicable, you may have the right to opt out of certain tracking or targeted advertising uses.

We may share information with:

Service Providers

Companies or individuals who help us operate the event or business, including ticketing platforms, payment processors, website hosts, email marketing providers, advertising platforms, analytics providers, customer support tools, contractors, production staff, IT providers, insurers, accountants, attorneys, and other professional advisors.

Event Partners, Vendors, Sponsors, and Collaborators

We may share limited information where necessary to operate the event, fulfill a promotion, coordinate a partnership, administer a giveaway, provide a guest benefit, or complete a transaction. For example, if a giveaway is co-sponsored, the rules may explain how information is shared.

Marketing and Analytics Providers

We may share website, cookie, device, or interaction data with analytics and advertising providers to help us understand our audience, improve campaigns, measure performance, and promote Magical Midwinter Market.

Legal, Safety, and Security Purposes

We may disclose information if we believe it is necessary to comply with applicable law, respond to lawful requests, protect the safety of guests or staff, investigate suspected fraud or misconduct, enforce agreements, defend legal claims, or protect the rights and property of Uroboros LC.

Business Transfers

If Uroboros LC or Magical Midwinter Market is involved in a merger, acquisition, financing, investment, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction.

With Your Consent

We may share information when you direct us to do so or when you otherwise give consent.

5. Photography, Video, Audio, and Public Event Notice

Magical Midwinter Market is an immersive public event where photography, filming, audio recording, social media content creation, press coverage, and promotional documentation may occur.

By entering the event premises, you acknowledge that you may be photographed, filmed, recorded, or otherwise captured in connection with the event. Uroboros LC may use this content for lawful purposes, including event documentation, marketing, social media, advertising, archival use, press materials, sponsorship materials, and future promotional materials.

If you do not wish to be photographed or recorded, please contact us before attending or notify event staff upon arrival. While we will make reasonable efforts to honor specific requests where practical, we cannot guarantee that you will not appear incidentally in crowd shots, background footage, public social media posts, press coverage, or content captured by other attendees.

Parents or guardians attending with minors are responsible for deciding whether the event environment is appropriate for their child's participation.

6. Children's Privacy

Magical Midwinter Market may be attended by families and children, but our website and online services are not intended to knowingly collect personal information from children under 13 without appropriate parent or guardian consent.

If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it. Parents or guardians who believe a child has provided personal information to us may contact us at the email address listed below.

If we offer children's activities, contests, quests, or interactive experiences, we may ask that a parent or guardian provide consent or participate on behalf of the child.

7. Marketing Communications

If you sign up for our email list, VIP list, early-access list, giveaways, or other communications, we may send you promotional messages about Magical Midwinter Market, Uroboros LC events, ticket releases, offers, vendor announcements, story updates, surveys, and related opportunities.

You may unsubscribe from promotional emails by using the unsubscribe link in the email or by contacting us. Even if you unsubscribe from marketing messages, we may still send non-promotional messages related to transactions, tickets, safety, policy updates, vendor applications, contracts, or customer service.

8. Cookies and Tracking Choices

Our website may use cookies, pixels, tags, and similar tools to help the site function, understand traffic, improve user experience, measure advertising performance, and promote our event.

You may be able to manage cookies through your browser settings. Disabling cookies may affect some website features. Depending on your location and applicable law, you may also have rights to opt out of certain targeted advertising or tracking technologies.

9. Third-Party Websites and Platforms

Our website, emails, social media pages, advertisements, or event materials may link to third-party websites or platforms, including ticketing providers, payment processors, social media platforms, vendor websites, sponsor websites, or partner pages.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or platforms. Information you provide to those third parties is governed by their own privacy policies and terms.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including event operations, customer service, legal compliance, accounting, tax, insurance, dispute resolution, marketing, archival, and business recordkeeping purposes.

We may retain de-identified, aggregated, or archival event materials for longer periods where permitted by law.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, email system, ticketing platform, payment system, or electronic storage method is completely secure. We cannot guarantee absolute security.

You should take care when sharing personal information online and should not send sensitive information through unsecured email or social media messages.

12. Your Choices and Rights

Depending on where you live and applicable law, you may have the right to:

• Request access to certain personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Opt out of promotional emails.
• Opt out of certain targeted advertising or cookie-based tracking, where applicable.
• Request information about how your data has been used or shared.

To make a privacy request, contact us using the information below. We may need to verify your identity before fulfilling certain requests. Some requests may be limited by legal, contractual, security, accounting, tax, insurance, or operational requirements.

13. Visitors Outside the United States

Magical Midwinter Market and Uroboros LC are based in the United States. If you access our website or services from outside the United States, you understand that your information may be processed, stored, or transferred in the United States, where privacy laws may differ from those in your location.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on our website with a revised "Last Updated" date. If we make material changes, we may provide additional notice where required by law.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy choices, please contact us:

Uroboros LC / Magical Midwinter Market

Email: info@magicalmidwinter.com

Website: www.magicalmidwinter.com

Social: @magicalmidwinter